Trademark Guidelines

This page contains detailed information about how to reference Orion International trademarks in different scenarios.

Referencing Orion International Trademarks in Text

Proper use of Orion International trademarks is important. You may use Orion International trademarks or product names to refer to Orion International products and services provided you follow these guidelines. Your use must not mislead consumers as to any Orion International sponsorship, affiliation, or endorsement of your company, or your products or services.

Properly Identify Orion International Brand Services & Products

When referencing Orion International services & products, apply the appropriate trademark symbols in accordance with the list of current Orion International trademarks.

Set Orion International Trademarks Apart From Other Words or Nouns They Modify

The common way to do this is to capitalize the service/slogan/product name and use the appropriate trademark symbol and appropriate descriptor. You may also underline, italicize, or bold the name.

Use Trademark Notices

Include an attribution of Orion International's ownership of the trademark(s) within the credit notice section of your documentation or advertisement. The format to follow is:

"(trademark name) are either registered trademarks or trademarks of Orion International in the United States and/or other countries."

Do Not Shorten, Abbreviate, or Create Acronyms out of Orion International Trademarks

Company, Product, Service, and Domain Names

Do not use or register any Orion International trademark, including Orion International logos, symbols, icons, or any potentially confusing variation thereof as part of your company name, trade name, product name, service name, or domain name. Do not place your company nameor Sponsorship, trademarks, service marks, or product names next to (or combine them with) a Orion International service, slogan and/or product name.

Endorsement or Sponsorship

Do not use any Orion International trademark in any manner that expresses or implies Orion International's affiliation, sponsorship, endorsement, certification, or approval. Do not use any Orion International trademark in such a manner that it appears Orion International is legally associated with your company. You must display your company name more prominently than any Orion International trademark on all materials.

Merchandise Items

Do not manufacture, sell, or give away merchandise items such as T-shirts, mugs, etc. bearing any Orion International trademark, including logos, except pursuant to an express written trademark license from Orion International.

Trade Dress and Advertising Elements

Do not imitate Orion International's logos, logotypes, trade dress, or other elements of Orion International service, slogan and/or product packaging and Web sites in any of your materials, including but not limited to advertising, product packaging, Web sites, and promotional materials.

Slogans and Taglines

Do not use or imitate any Orion International tagline including but not limited to "From the Battlefield to the Boardroom®"

Last Updated: 07/31/2009

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